Your website is your most powerful tool for attracting and converting customers. But is your site truly working for you? At Zimmer Roofing, we’ve assembled a quick website checkup to help your business stand out and succeed.
1. Do You Have a Keyword Strategy?
A smart keyword strategy helps your website show up when customers search for services like “roof repair near me” or “metal roofing in [Your City].” Use research tools to find the best keywords for your area and services, and update your content regularly to stay competitive.
2. Is Your Content Structured to Convert?
Well-placed calls-to-action (CTAs) like “Get a Free Estimate” or “Schedule a Consultation” should be clear and easy to find. Every page should encourage visitors to take the next step toward becoming your customer.
3. Are You Showing Up in Google AI Overviews?
Google’s AI Overviews are changing how people find local services. Ensure your site features clear, authoritative content and strong local SEO so you show up as a trusted source in these new search results.
4. Do You Showcase Real Examples of Your Work?
Show off your actual projects with before-and-after photos and galleries. Real images build trust and help customers see the quality of your work; don’t rely on generic stock photos.
5. Are You Building Credibility with Testimonials and Certifications?
Display customer testimonials, industry certifications, and training badges. These elements prove your professionalism and help homeowners feel confident choosing you.
6. Do Social Media and Map Listings Point Back to Your Website?
All your online profiles, Google Business, Facebook, Instagram, and map listings should link directly to your website. Consistent information across platforms boosts your local SEO and makes it easy for customers to reach you.
7. How Fast Is Your Website?
A slow website can drive visitors away and hurt your search rankings. Optimize images and keep your design simple to ensure fast load times.
8. Is Your Website Mobile Responsive and Accessible?
Most people will visit your site from a phone or tablet. Make sure your website looks great, works well on all devices, and meets accessibility standards so everyone can use it.
Ready for a Website Checkup?
If your roofing website isn’t hitting all these marks, you could miss out on valuable leads. Zimmer Roofing can help you build or optimize a site that attracts, converts, and impresses.