Zimmer Marketing Roofing Websites

Maintaining a blog or portfolio with photos from recent roofing projects is important for your online performance. Visual-heavy content performs much better than purely text content with site visitors and leads to more conversions. However, you should ensure that you are placing keyword-targeted content with your photos to boost your search engine optimization and get found by potential customers.

As a roofer, the final result of your job on a home or business should catch the eye and scream style and quality. Your website should heavily emphasize the visual with video or professional photography. A drone video of your roofing crew hard at work is an excellent choice for the top of your home page.

Perhaps nothing is more valuable for a roofing business than testimonials from customers. Prominently place reviews from your customers on your website. The graphic design of your site should naturally draw your visitor's eyes to the testimonials.

Featuring your materials' brands and types with logos (if approved) and indexable text is essential. The company logos of your materials suppliers will look great on your homepage and boost your professional credibility, while the copy on your site will help your SEO performance.